Pricing guide · White-label for MSPs · Updated September 2026
White-label help desk pricing in 2026 runs $10 to $20 per ticket, $3 to $8 per end user per month, or $1,800 to $3,500 per month for a dedicated technician working under your brand. Entry white-label NOC packages start around $1,500 to $2,500 per month. ITSecOps prices per user or per tech with 24/7 coverage, and your clients never see our name.
How is white-label help desk priced?
| Model | Typical 2026 price | When it fits |
|---|---|---|
| Per ticket | $10 to $20 per ticket | Low or unpredictable volume; you pay only for usage |
| Per end user | $3 to $8 per user per month | Steady client base; easiest to map to your own per-user pricing |
| Per endpoint | $2 to $6 per endpoint per month | Device-heavy clients; pairs with your RMM billing |
| Dedicated technician (L1/L2) | $1,800 to $3,500 per month | You want a named engineer inside your queue full-time |
| After-hours block (nights and weekends) | From $900 per month | You keep days in-house and buy 24/7 coverage |
| White-label NOC add-on | From $1,500 to $2,500 per month | Monitoring, patching and alert response across your client base |
What margin does an MSP make on white-label help desk?
MSPs typically bill end clients $15 to $45 per user per month for support while buying white-label helpdesk at $3 to $8 per user, so the help desk line runs at 60 to 80 percent gross margin before your account management time. The per-tech model works when a dedicated $1,800 to $3,500 engineer replaces a local hire costing 2 to 3 times that, fully loaded.
What is included, and what should you check before signing?
Included at these prices: ticket intake in your PSA under your brand, L1 and L2 resolution, documented runbooks per client, QA scoring, and escalation to your senior team with full notes. Check five things on any provider: response and resolution SLAs in writing, after-hours coverage definition, per-client documentation standards, English quality on voice (ask for a live call), and contract exit terms. Our checklist-style comparison: top white-label NOC and SOC providers.
Will a white-label partner poach your clients?
This is the question every MSP owner actually cares about, so put it in the contract. ITSecOps signs an NDA and a non-solicitation clause with every partner: we work under your brand, your clients remain yours, we never sell direct to them, and our published end-client pricing is retail, deliberately above partner rates so your margin is protected. Ask any prospective provider for the same three commitments in writing.
How do 24/7 SOC and security services bolt on?
The same partner model extends to a shared 24×7 SOC, MDR at partner rates, and white-label device provisioning, one contract, one rate card, delivered under your brand. That is usually cheaper than assembling three vendors.
Frequently asked questions
What does white-label help desk cost per user?
$3 to $8 per end user per month at typical 2026 partner rates, depending on coverage hours, voice vs ticket-only, and volume.
Is per-ticket or per-user pricing better for an MSP?
Per ticket below roughly 300 tickets per month, per user above it. We model both on your last 90 days of PSA data before you commit.
Can the help desk answer as our company name?
Yes. Phone, email and chat are answered in your brand, with your greeting script and your PSA.
Where are the technicians located?
24/7 delivery centers with English-first hiring, ISO 27001-aligned processes and named escalation engineers; we tell you exactly where your named team sits before you sign.
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